Andrew is a full-stack marketer, media producer and entrepreneur specialising in building and growing brands.
Over more than 13 years he has worked across many industries, providing growth marketing and media services to sporting organisations, early stage technology startups, property advisers and developers, professional service firms across accounting, finance, medical and law, media companies and agencies, and more.
Andrew also works closely with people of influence who want to build their personal brands, including elite athletes, business leaders, entrepreneurs and politicians.
Andrew is sought-after not only for his strategic growth and brand insights, but his ability to execute across every marketing channel.
He delivers on content marketing strategies that include podcasting, blogging and copywriting, influencer and talent channels, video and design.
He has also successfully established strategic partnerships for startups, corporates and talent, while also achieving sales and business development goals.
This broad knowledge and set of skills enables him to confidently tackle just about every kind of business growth challenge.
Andrew has a broad professional network, having led and managed projects with teams across Australia as well as New Zealand, United Kingdom, Boston and Ho Chi Minh.
Andrew oversees marketing and growth at PickStar, Australia’s largest marketplace to book sports stars for any event, marketing campaign or experience. He also provides marketing strategy, podcasting and content services through his company, Apiro Consulting.
Andrew has produced hundreds of podcast episodes for his clients and his own shows, interviewing some of Australia’s best known and most successful sports stars, business leaders, entrepreneurs and industry experts.
He is a regular speaker and panel host at sports marketing, sports business, marketing and startup events.
Andrew was previously a co-founder of TalkLife (based in the UK), now the world’s leading peer support network for mental health, collaborating with Microsoft Research, Massachusetts Institute of Technology and Harvard University on world first youth mental health insights.
Previously Andrew was a television sport reporter and producer at 9 News, after starting his career in the Adelaide Football Club’s communications department.
Now for the ugly bio …
Biographies typically lack transparency, so here’s a few ‘character building’ lowlights:
- Never progressing beyond “promising junior sportsman”
- As a 19 year old in his first fulltime role, Andrew spent most of his mornings with the Adelaide Crows in the club mascot suit as part of the club’s schools program. It’s far worse than you could ever imagine.
- Looking to escape the confines of the mascot suit, Andrew applied for the Police Force. After passing all the tests, he still got rejected. Andrew was angry at the time but in hindsight it was the right decision for everyone!
- Various small to mid-sized on-air fails in TV news
- Almost burning out while trying to run two social enterprises and maintain a fulltime job and a family.
- Andrew has had a shoulder reconstruction and two knee reconstructions. Embarrassingly he wrecked his knee for the second time during a social netball match.