Andrew is a full-stack marketer, media producer and entrepreneur with a career that has extended across sports marketing, professional services, social enterprise and TV news.
Over more than a decade, he has worked with sporting organisations, law firms, financial advisers, start ups, member associations, property developers, political candidates, schools and education professionals, retailers, manufacturers, entertainers and business consultants.
Andrew uses the power of high quality content to build personal and company brands, focussing on channels such as podcasting, influencers, blogging, video and design.
While his foundations are in media and content marketing, Andrew has strong skills in branding, digital marketing and business development. He has also the managed the roll out of a number of significant technology projects. This broad knowledge enables him to offer strategies and advice that encompass the full marketing mix, and tackle a variety of business growth challenges.
Andrew has a broad professional network, having led and managed projects with teams across Australia as well as New Zealand, United Kingdom, Boston and Ho Chi Minh.
Andrew oversees marketing and growth at PickStar, Australia’s largest marketplace to book sports stars for any event, marketing campaign or experience. In addition, he provides marketing, podcasting and media services through his company, Apiro Consulting.
Andrew hosts and produces a business and personal growth podcast, Rooster Radio, where he interviews ‘interesting people doing amazing things’ in entrepreneurship, leadership, health, politics, technology, hospitality and more.
Andrew was previously a co-founder of startup TalkLife (based in London), a global social network collaborating with Microsoft Research, Massachusetts Institute of Technology and Harvard University on world first youth mental health insights.
Previously Andrew was a television sport reporter and producer at 9 News, after starting his career in the Adelaide Football Club’s communications department.
Now for the ugly bio …
Biographies typically lack transparency, so here’s a few ‘character building’ lowlights:
- Never progressing beyond “promising junior sportsman”
- As a 19 year old in his first fulltime role, Andrew spent most of his mornings with the Adelaide Crows in the club mascot suit as part of the club’s schools program. It’s far worse than you could ever imagine.
- Looking to escape the confines of the mascot suit, Andrew applied for the Police Force. After passing all the tests, he still got rejected. Andrew was angry at the time but in hindsight it was the right decision for everyone!
- Various small to mid-sized on-air fails in TV news
- Almost burning out while trying to run two social enterprises and maintain a fulltime job and a family.
- Andrew has had a shoulder reconstruction and two knee reconstructions. Embarrassingly he wrecked his knee for the second time during a social netball match.